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~person:"Petersen, J. Andrew"
~subject:"Marketingmanagement"
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Search: subject:"Customer value"
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Marketingmanagement
Customer value
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Petersen, J. Andrew
Kumar, V.
7
Gupta, Sunil
6
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4
Ko, Eunju
4
Mela, Carl F.
4
Ahearne, Michael
3
Kim, Kyung Hoon
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Handbook of research on customer equity in marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
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Leveraging product returns to maximize customer equity
Petersen, J. Andrew
;
Anderson, Eric T.
- In:
Handbook of research on customer equity in marketing
,
(pp. 160-177)
.
2015
Persistent link: https://www.econbiz.de/10010483488
Saved in:
2
Reversing the logic : the path to profitability through relationship marketing
Kumar, V.
;
Dalla Pozza, Ilaria
;
Petersen, J. Andrew
; …
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10003847126
Saved in:
3
Der Wert der Mundpropaganda
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
2
,
pp. 56-66
Persistent link: https://www.econbiz.de/10003621371
Saved in:
4
How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
85
(
2007
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
Saved in:
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