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~person:"Phillips, Barbara J."
~person:"Wedel, Michel"
~subject:"Visualisierung"
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Visualisierung
Visual perception
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Visuelle Wahrnehmung
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Marketing
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Visualization
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Wahrnehmung
2
Advertising effects
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Aesthetics
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Consumer behaviour
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Phillips, Barbara J.
Wedel, Michel
Chen, Yasheng
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Foundations and trends in marketing : FTMKT
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Psychology & marketing
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ECONIS (ZBW)
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How visual brand identity shapes consumer response
Phillips, Barbara J.
;
McQuarrie, Edward F.
;
Griffin, W. …
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 225-236
Persistent link: https://www.econbiz.de/10010341740
Saved in:
2
Eye tracking for visual marketing
Wedel, Michel
;
Pieters, Rik
-
2006
Persistent link: https://www.econbiz.de/10008907017
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