How visual brand identity shapes consumer response
Barbara J. Phillips; Edward F. McQuarrie; W. Glenn Griffin
| Year of publication: |
2014
|
|---|---|
| Authors: | Phillips, Barbara J. ; McQuarrie, Edward F. ; Griffin, W. Glenn |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 31.2014, 3, p. 225-236
|
| Subject: | Markenimage | Brand image | Visualisierung | Visualization | Werbewirkung | Advertising effects | Visuelle Wahrnehmung | Visual perception | Produktdifferenzierung | Product differentiation | Ästhetik | Aesthetics | USA | United States |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010341740