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~person:"Pich, Christopher"
~person:"Symon, Gillian"
~subject:"Beziehungsmarketing"
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A framework to improve retail customer experience : a qualitative study exploring the customer journey
Poorrezaei, Mojtaba
;
Pich, Christopher
;
Resnick, Sheilagh
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 663-686
Persistent link: https://www.econbiz.de/10014430705
Saved in:
2
Learning to be a qualitative management researcher
Cassell, Catherine
;
Bishop, Victoria
;
Symon, Gillian
; …
- In:
Management learning : the journal for managerial and …
40
(
2009
)
5
,
pp. 513-533
Persistent link: https://www.econbiz.de/10003905690
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