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~person:"Pike, Steven"
~subject:"Destination management"
~subject:"International marketing"
~subject:"Tourismus"
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Destination management
International marketing
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Designation of origin
7
Destinationsmanagement
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7
Brand image
6
Brand management
6
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6
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Vereinigte Arabische Emirate
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consumer-based brand equity
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destination image
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destination marketing
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Pike, Steven
Stepchenkova, Svetlana
8
Stylidis, Dimitrios
7
Alvarez, Maria D.
6
Chen, Chun-Chu
6
Lehto, Xinran Y.
6
Cai, Liping A.
5
Magnusson, Peter
5
Westjohn, Stanford A.
5
Bruno, Pascal
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Campo, Sara
4
Elliot, Statia
4
Grudecka, Anna
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Hahm, Jeeyeon
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Klein, Kristina
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Li, Mimi
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Morrison, Alastair M.
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Tasci, Asli DA
4
Völckner, Franziska
4
Ahlert, Dieter
3
Andéhn, Mikael
3
Asha Devi
3
Bianchi, Constanza
3
Breiter Terry, Deborah
3
Bruwer, Johan
3
Chahal, Hardeep
3
Dedeoğlu, Bekir Bora
3
Giraldi, Janaina de Moura Engracia
3
Khoo-Lattimore, Catheryn
3
Kotsi, Filareti
3
Li, Xiang
3
Lin, Yueh-Hsiu
3
Lv, Xingyang
3
Melewar, T. C.
3
Mendes, Júlio
3
Naidoo, Perunjodi
3
Papadopoulos, Nicolas G.
3
Petrick, James F.
3
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3
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Tourism management : research, policies, practice
2
International marketing review
1
Journal of travel and tourism marketing
1
Tourism and hospitality research : the surrey quarterly review
1
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ECONIS (ZBW)
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1
Destination brand positioning theme development based on consumers' personal values
Kotsi, Filareti
;
Pike, Steven
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
3
,
pp. 573-587
Persistent link: https://www.econbiz.de/10012483434
Saved in:
2
Stopover destination image : perceptions of Dubai, United Arab Emirates, among French and Australian travellers
Pike, Steven
;
Kotsi, Filareti
- In:
Journal of travel and tourism marketing
35
(
2018
)
9
,
pp. 1160-1174
Persistent link: https://www.econbiz.de/10011942054
Saved in:
3
Tracking brand positioning for an emerging destination : 2003 to 2015
Pike, Steven
;
Gentle, Jane
;
Kelly, Louise
;
Beatson, Amanda
- In:
Tourism and hospitality research : the surrey quarterly …
18
(
2018
)
3
,
pp. 286-296
Persistent link: https://www.econbiz.de/10011884810
Saved in:
4
Consumer-based brand equity (CBBE) in the context of an international stopover destination : perceptions of Dubai in France and Australia
Kotsi, Filareti
;
Pike, Steven
;
Gottlieb, Udo
- In:
Tourism management : research, policies, practice
69
(
2018
),
pp. 297-306
Persistent link: https://www.econbiz.de/10011903498
Saved in:
5
Destination brand equity for Australia : testing a model of CBBE in short-haul and long-haul markets
Pike, Steven
;
Bianchi, Constanza
- In:
Journal of hospitality & tourism research : JHTR ; the …
40
(
2016
)
1
,
pp. 114-134
Persistent link: https://www.econbiz.de/10011430471
Saved in:
6
Investigating attitudes toward three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE)
Bianchi, Constanza
;
Pike, Steven
;
Lings, Ian
- In:
Tourism management : research, policies, practice
42
(
2014
),
pp. 215-223
Persistent link: https://www.econbiz.de/10010355145
Saved in:
7
Consumer-based brand equity for Australia as a long-haul tourism destination in an emerging market
Pike, Steven
;
Bianchi, Constanza
;
Kerr, Gayle
;
Patti, …
- In:
International marketing review
27
(
2010
)
4
,
pp. 434-449
Persistent link: https://www.econbiz.de/10008696653
Saved in:
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