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Pinheiro, Ivan Antonio
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International journal of business innovation and research
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Strategies of innovation applied to
luxury
market
firms : the case of Montblanc's fountain pens
Ferasso, Marcos
;
Salem, Thierry
;
Pinheiro, Ivan Antonio
- In:
International journal of business innovation and research
12
(
2017
)
4
,
pp. 425-448
Persistent link: https://www.econbiz.de/10011719237
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