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~person:"Popp, Bastian"
~subject:"Customer integration"
~subject:"Relationship marketing"
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Customer integration
Relationship marketing
Beziehungsmarketing
5
Brand management
5
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5
Social web
5
Consumer behaviour
4
Konsumentenverhalten
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Popp, Bastian
Harrigan, Paul
14
Füller, Johann
12
Agnihotri, Raj
11
Brem, Alexander
10
Hajli, Nick
10
Loureiro, Sandra Maria Correia
10
Itani, Omar S.
9
Ahuja, Vandana
8
Hollebeek, Linda D.
8
Kamboj, Shampy
7
Leimeister, Jan Marco
7
Möhlenbruch, Dirk
7
Ozuem, Wilson
7
Alavi, Shirin
6
Alt, Rainer
6
Bernoff, Josh
6
Bilgram, Volker
6
Constantinides, Efthymios
6
Dholakia, Utpal M.
6
Dölling, Steffen
6
Karjaluoto, Heikki
6
Malthouse, Edward C.
6
Rahman, Zillur
6
Rita, Paulo
6
Soutar, Geoffrey N.
6
Theobald, Elke
6
Veloutsou, Cleopatra
6
Bartl, Michael
5
Carlson, Jamie
5
De Meyer, Bernard
5
Dwivedi, Yogesh Kumar
5
Fernandes, Teresa
5
Haenlein, Michael
5
Herstatt, Cornelius
5
Kim, Juran
5
Kumar, Vikas
5
Luoma-aho, Vilma
5
Nambisan, Satish
5
Reinhold, Olaf
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Gabler Research / Marken- und Produktmanagement
1
International journal of sports marketing & sponsorship
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Sport management review
1
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ECONIS (ZBW)
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1
Consumers' relationships with brands and brand communities - the multifaceted roles of identification and satisfaction
Popp, Bastian
;
Woratschek, Herbert
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 46-56
Persistent link: https://www.econbiz.de/10011645105
Saved in:
2
Introducing branded communities in sport for building strong brand relations in social media
Popp, Bastian
;
Woratschek, Herbert
- In:
Sport management review
19
(
2016
)
2
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011475594
Saved in:
3
We love to hate them! : social media-based anti-brand communities in professional football
Popp, Bastian
;
Germelmann, Claas Christian
;
Jung, Benjamin
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
4
,
pp. 349-367
Persistent link: https://www.econbiz.de/10011608086
Saved in:
4
Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment
Popp, Bastian
;
Wilson, Bradley
;
Horbel, Chris
; …
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 278-294
Persistent link: https://www.econbiz.de/10011591986
Saved in:
5
Markenerfolg durch Brand Communities : eine Analyse der Wirkung psychologischer Variablen auf ökonomische Erfolgsindikatoren
Popp, Bastian
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009009286
Saved in:
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