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~person:"Popp, Bastian"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzbeitrag"
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Beziehungsmarketing
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Brand communities
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Popp, Bastian
Prentice, Catherine
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Rodríguez del Bosque, Ignacio A.
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Journal of retailing and consumer services
1
Sport management review
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ECONIS (ZBW)
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Consumers' relationships with brands and brand communities - the multifaceted roles of identification and satisfaction
Popp, Bastian
;
Woratschek, Herbert
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 46-56
Persistent link: https://www.econbiz.de/10011645105
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2
Introducing branded communities in sport for building strong brand relations in social media
Popp, Bastian
;
Woratschek, Herbert
- In:
Sport management review
19
(
2016
)
2
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011475594
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