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~person:"Pousttchi, Key"
~subject:"Mobile business"
~subject:"Strukturgleichungsmodell"
~type_genre:"Aufsatz im Buch"
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Handbook of research on mobile marketing management
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ECONIS (ZBW)
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Mobile marketing management : marketing objectives, campaign types and implementation techniques
Pousttchi, Key
;
Wiedemann, Dietmar G.
- In:
Handbook of research on mobile marketing management
,
(pp. 1-9)
.
2010
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