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~person:"Priporas, Constantinos-Vasilios"
~subject:"Advertising"
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Advertising
Advertising credibility
2
Advertising effects
2
Brand credibility
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Celebrity endorsement
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Priporas, Constantinos-Vasilios
Huber, Frank
4
Meyer, Frederik
4
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Corporate reputation review
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Journal of business research : JBR
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ECONIS (ZBW)
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Understanding celebrity trust and its effects on other credibility and image constructs : a qualitative approach
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012666334
Saved in:
2
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
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