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~person:"Puck, Jonas"
~subject:"Geschlecht"
~type_genre:"Amtliche Publikation"
~type_genre:"Article in journal"
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Multinationales Unternehmen
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Amtliche Publikation
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Puck, Jonas
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Lee, Sang Mook
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Journal of world business : JWB
2
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ECONIS (ZBW)
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Bridging the language gap in multinational companies : language strategies and the notion of company-speak
Aichhorn, Nathalie
;
Puck, Jonas
- In:
Journal of world business : JWB
52
(
2017
)
3
,
pp. 386-403
Persistent link: https://www.econbiz.de/10011702016
Saved in:
2
Primary or complex? Towards a theory of metaphorical strategy communication in MNCs
König, Andreas
;
Fehn, Angela
;
Puck, Jonas
; …
- In:
Journal of world business : JWB
52
(
2017
)
2
,
pp. 270-285
Persistent link: https://www.econbiz.de/10011647641
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