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~person:"Pullig, Chris"
~subject:"Multikulturelle Gesellschaft"
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
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Multikulturelle Gesellschaft
Consumer behaviour
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Cross-cultural relations
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Cultural identity
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Interkulturelle Beziehungen
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Kulturelle Identität
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Market research
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Market segmentation
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Multicultural marketplace well-being
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Multicultural markets
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Personality psychology
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Persönlichkeitspsychologie
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Pullig, Chris
Demangeot, Catherine
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Journal of business research : JBR
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Constructing a bridge to multicultural marketplace well-being : a consumer-centered framework for marketer action
Demangeot, Catherine
;
Kipnis, Eva
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 339-353
Persistent link: https://www.econbiz.de/10012023811
Saved in:
2
Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
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