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~person:"Rahman, Zillur"
~subject:"Beziehungsmarketing"
~subject:"Corporate Social Responsibility"
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Beziehungsmarketing
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Bibliometrics
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Rahman, Zillur
Dhir, Amandeep
3
Lueg, Rainer
3
Seuring, Stefan
3
Andreini, Daniela
2
Brandenburg, Marcus
2
Dentchev, Nikolay A.
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European journal of marketing
1
International review on public and non-profit marketing
1
Management decision : MD
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Management research review
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The service industries journal
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ECONIS (ZBW)
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1
Mapping the cause-related marketing (CRM) field : document co-citation and bibliographic coupling approach
Patil, Tejaswi
;
Rahman, Zillur
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 491-520
Persistent link: https://www.econbiz.de/10014383328
Saved in:
2
Brand hate : a
literature
review
and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
Saved in:
3
Customer engagement and employee engagement : systematic review and future directions
Chandni, Shumaila
;
Rahman, Zillur
- In:
The service industries journal
40
(
2020
)
13/14
,
pp. 932-959
Persistent link: https://www.econbiz.de/10012292979
Saved in:
4
The transpiring journey of customer engagement research in marketing : a systematic review of the past decade
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Management decision : MD
54
(
2016
)
8
,
pp. 2008-2034
Persistent link: https://www.econbiz.de/10011593431
Saved in:
5
Consumer perspective on CSR
literature
review
and future research agenda
Fatma, Mobin
;
Rahman, Zillur
- In:
Management research review
38
(
2015
)
2
,
pp. 195-216
Persistent link: https://www.econbiz.de/10011386567
Saved in:
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