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~person:"Rahman, Zillur"
~subject:"Beziehungsmarketing"
~subject:"Internet marketing"
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Search: subject:"Literature review"
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Beziehungsmarketing
Internet marketing
Bibliometrics
9
Bibliometrie
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Literature review
9
Consumer behaviour
5
Konsumentenverhalten
4
Relationship marketing
4
Brand management
3
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3
Customer engagement
3
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Online-Marketing
3
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2
Brand image
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literature review
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Anticipated guilt
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Rahman, Zillur
Perez-Vega, Rodrigo
3
Andreini, Daniela
2
Behl, Abhishek
2
Deng, Qi
2
Dwivedi, Yogesh Kumar
2
Hilbert, Andreas
2
Ilavarasan, P. Vigneswara
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Iskhakova, Lilia
2
Jaakkola, Elina
2
Jayawardena, Nirma Sadamali
2
Ji, Shaobo
2
Kar, Arpan Kumar
2
Pedeliento, Giuseppe
2
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2
Rod, Michel
2
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2
Thaichon, Park
2
Wang, Yun
2
Zarantonello, Lia
2
Abang Azlan Mohamad
1
Abeza, Gashaw
1
Adhariani, Desi
1
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1
Agarwal, Anuja
1
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1
Ajiboye, Tolu
1
Akter, Shahriar
1
Alam, Shahid
1
Alryalat, Mohammad Abdallah Ali
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Alvarez, Claudio
1
Armstrong, Christine
1
Au-Yong-Oliveira, Manuel
1
Aurum, Aybüke
1
Aykol, Bilge
1
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1
Badami, Madhav G.
1
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European journal of marketing
1
International journal of business information systems : IJBIS
1
International review on public and non-profit marketing
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Management decision : MD
1
The service industries journal
1
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ECONIS (ZBW)
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1
Mapping the cause-related marketing (CRM) field : document co-citation and bibliographic coupling approach
Patil, Tejaswi
;
Rahman, Zillur
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 491-520
Persistent link: https://www.econbiz.de/10014383328
Saved in:
2
Brand hate : a
literature
review
and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
Saved in:
3
Customer engagement and employee engagement : systematic review and future directions
Chandni, Shumaila
;
Rahman, Zillur
- In:
The service industries journal
40
(
2020
)
13/14
,
pp. 932-959
Persistent link: https://www.econbiz.de/10012292979
Saved in:
4
Social media marketing :
literature
review
and future research directions
Yadav, Mayank
;
Rahman, Zillur
- In:
International journal of business information systems : …
25
(
2017
)
2
,
pp. 213-240
Persistent link: https://www.econbiz.de/10011756935
Saved in:
5
The transpiring journey of customer engagement research in marketing : a systematic review of the past decade
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Management decision : MD
54
(
2016
)
8
,
pp. 2008-2034
Persistent link: https://www.econbiz.de/10011593431
Saved in:
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