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~person:"Rahman, Zillur"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Markenimage
Beziehungsmarketing
18
Relationship marketing
18
Consumer behaviour
12
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12
Brand management
11
Markenführung
11
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7
Internet marketing
7
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7
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7
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6
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Rahman, Zillur
Loureiro, Sandra Maria Correia
15
Gil Saura, Irene
12
Han, Heesup
12
Japutra, Arnold
11
Kumar, Vikas
10
Hollebeek, Linda D.
9
Hyun, Sunghyup Sean
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Šerić, Maja
9
Fetscherin, Marc
8
Guzman, Francisco
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Khan, Imran
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King, Ceridwyn
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Sarkar, Abhigyan
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7
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7
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7
Veloutsou, Cleopatra
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Augusto, Mário Gomes
6
Chahal, Hardeep
6
Das, Gopal
6
Hwang, Jinsoo
6
Iglesias, Oriol
6
Johnson, Lester W.
6
Prentice, Catherine
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Rather, Raouf Ahmad
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Roy, Sanjit
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Sarkar, Juhi Gahlot
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Ahn, Jiseon
5
Bilgihan, Anil
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Kang, Juhee
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Kaufmann, Hans Rüdiger
5
Kim, Jinkyung Jenny
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Kunkel, Thilo
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Merrilees, Bill
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Molinillo, Sebastian
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Nyadzayo, Munyaradzi W.
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European journal of marketing
1
Journal of internet commerce
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
6
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1
Brand hate : a literature review and future research agenda
Aziz, Rahila
;
Rahman, Zillur
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 2014-2051
Persistent link: https://www.econbiz.de/10013352678
Saved in:
2
The concept of online corporate brand experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
3
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
4
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
5
Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Journal of internet commerce
15
(
2016
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
Saved in:
6
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
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