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~person:"Rajagopal"
~subject:"Consumer behaviour"
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International journal of business innovation and research : IJBIR
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Childhood memories affecting brand loyalty and consumption behaviour among adult consumers
Rajagopal
- In:
International journal of business innovation and …
23
(
2020
)
3
,
pp. 400-420
Persistent link: https://www.econbiz.de/10012507075
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