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~person:"Rajagopal"
~subject:"Decision"
~subject:"Kundenwert"
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Kundenwert
Consumer behaviour
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12
Retail trade
12
Brand management
9
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consumer behaviour
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consumer behavior
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consumer knowledge
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purchase intention
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Rajagopal
Kim, Jungkeun
10
Ko, Eunju
9
Kumar, V.
9
Simonson, Itamar
9
Johnson, Eric J.
8
Sela, Aner
8
Lunn, Pete
7
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6
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Chernev, Alexander
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Dellaert, Benedict G. C.
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Falk, Armin
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5
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Swait, Joffre
5
Adamowicz, Wiktor
4
Ahn, Jiseon
4
Baker, Tom
4
Binney, Wayne
4
Castilla, Carolina
4
Cole, Catherine A.
4
Crosetto, Paolo
4
Das, Gopal
4
Dhar, Ravi
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Gaudeul, Alexia
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Givi, Julian
4
Haab, Timothy C.
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Hall, John
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Hauser, John R.
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Haws, Kelly L.
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Hensher, David A.
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Hess, Stephane
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International journal of business excellence : IJBEX
1
International journal of business innovation and research
1
International journal of management practice : IJMP
1
International journal of productivity and quality management : IJPQM
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
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1
Convergence of quality and productivity in start-up enterprises : analysis of divergent value perspectives
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of productivity and quality …
40
(
2023
)
1
,
pp. 55-79
Persistent link: https://www.econbiz.de/10014364199
Saved in:
2
Impact of retailing technology during business shutdown
Rajagopal
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 441-459
Persistent link: https://www.econbiz.de/10013393441
Saved in:
3
Impact of referrals on buying decisions and cognitive behaviour among aging consumers
Rajagopal
- In:
International journal of business excellence : IJBEX
21
(
2020
)
1
,
pp. 118-138
Persistent link: https://www.econbiz.de/10012225281
Saved in:
4
Analytical frameworks for measuring the effects of cognitive factors in buying decisions
Rajagopal
- In:
International journal of business innovation and research
5
(
2011
)
6
,
pp. 685-703
Persistent link: https://www.econbiz.de/10009388775
Saved in:
5
Influence of brand name in variety seeking behaviour of consumers: an empirical analysis
Rajagopal
- In:
International journal of management practice : IJMP
2
(
2006/07
)
4
,
pp. 306-323
Persistent link: https://www.econbiz.de/10003446115
Saved in:
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