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~person:"Ramaswamy, Venkatram"
~subject:"Customer integration"
~subject:"Europäische Union"
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Customer integration
Europäische Union
Kundenintegration
12
Betriebliche Wertschöpfung
8
Value creation
8
Beziehungsmarketing
3
USA
3
United States
3
Interactive media
2
Interaktive Medien
2
Relationship marketing
2
Social Web
2
Social web
2
Stakeholder
2
Strategic management
2
Strategisches Management
2
Betriebliches Informationssystem
1
Brand
1
Brand capability ecosystem
1
Brand engagement platforms
1
Brand experience domains
1
Brand image
1
Brand management
1
Brand value co-creation
1
Business intelligence system
1
Cloud Computing
1
Cloud computing
1
Co-creation
1
Co-creational enterprises
1
Competitive advantage
1
Corporate culture
1
Customer value
1
Digital platform
1
Digitale Plattform
1
Digitalisierung
1
Digitization
1
E-commerce
1
Electronic Commerce
1
Information technology
1
Informationstechnik
1
Innovation
1
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9
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9
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9
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2
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2
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2
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2
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English
12
Author
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Ramaswamy, Venkatram
Herstatt, Cornelius
35
Hollebeek, Linda D.
30
Piller, Frank T.
27
Hippel, Eric von
26
Weidenfeld, Werner
23
Welfens, Paul J. J.
23
Füller, Johann
19
Reichwald, Ralf
18
Bruhn, Manfred
17
Büttgen, Marion
17
Edvardsson, Bo
15
Brodie, Roderick J.
14
Franke, Nikolaus
14
Jacob, Frank
14
Witell, Lars
14
Brem, Alexander
13
Conduit, Jodie
13
De Jong, Jeroen P. J.
13
Ihl, Christoph
13
Schreier, Martin
13
Fließ, Sabine
12
Leimeister, Jan Marco
12
Oliveira, Pedro
12
Busch, Berthold
11
Cova, Bernard
11
Hajli, Nick
11
Hyysalo, Sampsa
11
Kleinaltenkamp, Michael
11
Lettl, Christopher
11
Möslein, Kathrin
11
Raasch, Christina
11
Rahman, Zillur
11
Schweisfurth, Tim
11
Bilgram, Volker
10
Bretschneider, Ulrich
10
Hadwich, Karsten
10
Jaakkola, Elina
10
Nambisan, Satish
10
Wessels, Wolfgang
10
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Strategy & leadership : a publication of Strategic Leadership Forum
3
Ross School of Business working paper series
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of marketing
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Strategy & leadership
1
The B.E. journal of economic analysis & policy
1
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ECONIS (ZBW)
12
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12
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1
Into the eXperience-verse : the strategic frontier of cloud business innovation and value co-creation
Ramaswamy, Venkatram
;
Narayanan, Krishnan
- In:
Strategy & leadership
50
(
2022
)
5
,
pp. 25-31
Persistent link: https://www.econbiz.de/10013384682
Saved in:
2
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
3
What is co-creation? : an interactional creation framework and its implications for value creation
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of business research : JBR
84
(
2018
),
pp. 196-205
Persistent link: https://www.econbiz.de/10011802900
Saved in:
4
The principle of co-creative comparative advantage
Chakrabarti, Avik
;
Ramaswamy, Venkatram
-
2013
Persistent link: https://www.econbiz.de/10010211753
Saved in:
5
Embracing co-creation thinking in economics
Chakrabarti, Avik
;
Ramaswamy, Venkatram
-
2013
Persistent link: https://www.econbiz.de/10010212569
Saved in:
6
Brand value co-creation in a digitalized world : an integrative framework and research implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 93-106
Persistent link: https://www.econbiz.de/10011490829
Saved in:
7
The co-creation paradigm
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
-
2014
Persistent link: https://www.econbiz.de/10010355908
Saved in:
8
Building a culture of co-creation at Mahindra
Ramaswamy, Venkatram
;
Chopra, Naveen
- In:
Strategy & leadership : a publication of Strategic …
42
(
2014
)
2
,
pp. 12-18
Persistent link: https://www.econbiz.de/10010363377
Saved in:
9
Venkat Ramaswamy : how value co-creation with stakeholders is transformative for producers, consumers and society
Leavy, Brian
;
Ramaswamy, Venkatram
- In:
Strategy & leadership : a publication of Strategic …
42
(
2014
)
1
,
pp. 9-16
Persistent link: https://www.econbiz.de/10010245952
Saved in:
10
Re-thinking the concept of surplus : embracing co-creation experiences in economics
Chakrabarti, Avik
;
Ramaswamy, Venkatram
- In:
The B.E. journal of economic analysis & policy
14
(
2014
)
4
,
pp. 1283-1297
Persistent link: https://www.econbiz.de/10010419890
Saved in:
1
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