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~person:"Randhawa, Praneet"
~subject:"Markteintritt"
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Breakeven time on new product launches : an investigation of the drivers and impact on firm performance
Calantone, Roger J.
;
Randhawa, Praneet
;
Voorhees, Clay M.
- In:
The journal of product innovation management : an …
31
(
2014
),
pp. 94-104
Persistent link: https://www.econbiz.de/10010437216
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