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~person:"Rangan, Priyamvadha"
~person:"Sargeant, Adrian"
~subject:"Charitable organization"
~subject:"Consumer behaviour"
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Search: subject_exact:"Non-profit marketing"
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Charitable organization
Consumer behaviour
Nonprofit marketing
12
Nonprofit-Marketing
12
Fundraising
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Nonprofit-Organisation
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Marketingmanagement
4
Nonprofit organization
4
Konsumentenverhalten
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Advertising effects
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Charity
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Emotion
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Gemeinnützige Organisation
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Großbritannien
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Marketing
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United Kingdom
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Altruism
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Altruismus
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Charity appeals
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Color psychology
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Confidence
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Customer satisfaction
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Development aid
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Direct marketing
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Donations
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Emotions
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Employee retention
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Entwicklungshilfe
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Kundenzufriedenheit
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Rangan, Priyamvadha
Sargeant, Adrian
Choi, Jungsil
3
Filo, Kevin
3
Inoue, Yuhei
3
Singh, Surendra N.
3
Bae, Mikyeung
2
Bennett, Roger
2
Bublitz, Melissa G.
2
Cervellon, Marie-Cécile
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Chad, Paul
2
Chapman, Cassandra M.
2
Escalas, Jennifer Edson
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Fechner, David
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Irmak, Caglar
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Lee, Young-Joo
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Li, Yexin Jessica
2
Louis, Winnifred R.
2
Masser, Barbara M.
2
Peracchio, Laura A.
2
Perroni, Carlo
2
Scharf, Kimberly A.
2
Vi, Linh
2
Won, Doyeon
2
Abrahams, Alan S.
1
Adomaviciute, Karina
1
Al-Shamali, Sarah
1
Al-Wugayan, Adel A. A.
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AlMutairi, Shihanah
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Auger, Giselle Andree
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Babin, Barry J.
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Bigné Alcañiz, J. Enrique
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Bortree, Denise Sevick
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Bourgeon-Renault, Dominique
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International journal of nonprofit and voluntary sector marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising : official publication of the American Academy of Advertising
1
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
1
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ECONIS (ZBW)
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1
Opposites attract : impact of background color on effectiveness of emotional charity appeals
Choi, Jungsil
;
Li, Yexin Jessica
;
Rangan, Priyamvadha
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 644-660
Persistent link: https://www.econbiz.de/10012494708
Saved in:
2
Giving intention versus giving behavior : how differently do satisfaction, trust, and commitment relate to them?
Shang, Jen
;
Sargeant, Adrian
;
Carpenter, Kathryn
- In:
Nonprofit and voluntary sector quarterly : journal of …
48
(
2019
)
5
,
pp. 1023-1044
Persistent link: https://www.econbiz.de/10012064673
Saved in:
3
Do cold images cause cold-heartedness? The impact of visual stimuli on the effectiveness of negative emotional charity appeals
Choi, Jungsil
;
Rangan, Priyamvadha
;
Singh, Surendra N.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 417-426
Persistent link: https://www.econbiz.de/10011633846
Saved in:
4
Donor retention : an exploratory study of door-to-door recruits
Sargeant, Adrian
;
Hudson, Jane
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
1
,
pp. 89-101
Persistent link: https://www.econbiz.de/10003689815
Saved in:
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