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~person:"Rather, Raouf Ahmad"
~subject:"Brand management"
~type:"article"
~type:"book"
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Brand management
Beziehungsmarketing
4
Brand loyalty
4
Consumer behaviour
4
Konsumentenverhalten
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Markenführung
4
Markentreue
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Relationship marketing
4
Brand image
2
Confidence
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Coronavirus
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Customer integration
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Kundenintegration
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Markenimage
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brand loyalty
2
co-creation
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Brand
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Customer brand identification
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Customer engagement
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Customer satisfaction
1
Gamification
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Internet marketing
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Kundenzufriedenheit
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Leistungsmotivation
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Markenartikel
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Online-Marketing
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Place marketing
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Social Web
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Social web
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Standortmarketing
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Tourism
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Tourismus
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Work motivation
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brand trust
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commitment
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customer brand engagement
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customer trust
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hospitality brands
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place attachment
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Rather, Raouf Ahmad
Han, Heesup
8
Dawes, John
7
Khan, Imran
6
Kim, Jinkyung Jenny
5
King, Ceridwyn
5
Rahman, Zillur
5
Sohail, M. Sadiq
5
Trinh, Giang
5
Augusto, Mário Gomes
4
Bang, Nguyen
4
Berndt, Ernst R.
4
Burmann, Christoph
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Fatma, Mobin
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Fetscherin, Marc
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Gil Saura, Irene
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Huang, Chao-Chin
4
Hwang, Jinsoo
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Japutra, Arnold
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Kaufmann, Hans Rüdiger
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Leckie, Civilai
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Loureiro, Sandra Maria Correia
4
Rubio Benito, Natalia
4
So, Kevin Kam Fung
4
Šerić, Maja
4
Aitken, Murray L.
3
Ekinci, Yuksel
3
Fang, Shih Chieh
3
Fang, Shyh-Rong
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Guzman, Francisco
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Hollebeek, Linda D.
3
Huang, Shyh-Ming
3
Huber, Frank
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Hyun, Sunghyup Sean
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Islam, Jamid Ul
3
Ismail, Ahmed Rageh
3
Kang, Juhee
3
Kataria, Sonia
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Khamitov, Mansur
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Journal of consumer behaviour
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
The service industries journal
1
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ECONIS (ZBW)
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1
Shaping customer brand loyalty during the pandemic : the role of brand credibility, value congruence, experience, identification, and engagement
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Tan Vo Thanh
; …
- In:
Journal of consumer behaviour
21
(
2022
)
5
,
pp. 1175-1189
Persistent link: https://www.econbiz.de/10013413224
Saved in:
2
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
3
Tourism-based customer engagement : the construct, antecedents, and consequences
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Islam, Jamid Ul
- In:
The service industries journal
39
(
2019
)
7/8
,
pp. 519-540
Persistent link: https://www.econbiz.de/10012204712
Saved in:
4
Investigating the impact of customer brand identification on hospitality brand loyalty : a social identity perspective
Rather, Raouf Ahmad
- In:
Journal of hospitality marketing & management
27
(
2018
)
5
,
pp. 487-513
Persistent link: https://www.econbiz.de/10011919919
Saved in:
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