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~person:"Rehm, Sven-Volker"
~subject:"Computer-assisted marketing"
~subject:"Service quality"
~type_genre:"Non-commercial literature"
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Computer-assisted marketing
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Betriebliche Wertschöpfung
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Beziehungsmarketing
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Bundling strategy
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Customer integration
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Customer value
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Dienstleistungsqualität
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Rehm, Sven-Volker
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A framework for servitization : enhance value proposition through customer engagement
Jiang, Xin
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2020
Persistent link: https://www.econbiz.de/10012294476
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