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~person:"Reid, Leonard N."
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Reid, Leonard N.
Choi, Hojoon
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1
Five decades of promotion techniques in cigarette advertising : a longitudinal content analysis
Paek, Hye-jin
;
Reid, Leonard N.
;
Jeong, Hyun Ju
;
Choi, …
- In:
Health marketing quarterly
29
(
2012
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009549369
Saved in:
2
"Thinking and feeling" products and "utilitarian and value-expressive" appeals in contemporary TV advertising : a content analytic test for functional matching and the FCB model
Choi, Hojoon
;
Yoon, Hye Jin
;
Paek, Hye-jin
;
Reid, Leonard N.
- In:
Journal of marketing communications
18
(
2012
)
2
,
pp. 91-111
Persistent link: https://www.econbiz.de/10009532020
Saved in:
3
Five Decades of Promotion Techniques in Cigarette Advertising: A Longitudinal Content Analysis
Paek, Hye-Jin
;
Reid, Leonard N.
;
Jeong, Hyun Ju
;
Choi, …
- In:
Health marketing quarterly
29
(
2012
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009842566
Saved in:
4
Thinking and feeling products and utilitarian and value-expressive appeals in contemporary TV advertising: A content analytic test of functional matching and the FCB model
Choi, Hojoon
;
Yoon, Hye Jin
;
Paek, Hye-Jin
;
Reid, Leonard N.
- In:
Journal of marketing communications
18
(
2012
)
2
,
pp. 91-112
Persistent link: https://www.econbiz.de/10009842572
Saved in:
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