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~person:"Reijmersdal, Eva A. van"
~person:"Stafford, Marla Royne"
~subject:"Kinder"
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Search: subject_exact:"Segmentierung von Konsumenten"
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Advertising effects
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children
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Reijmersdal, Eva A. van
Stafford, Marla Royne
Bakir, Aysen
8
Buijzen, Moniek
7
Hudders, Liselot
7
Rozendaal, Esther
6
Cauberghe, Veroline
4
De Jans, Steffi
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Pelsmacker, Patrick de
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Singh, Raghbir
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An, Soontae
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Carlson, Les
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Oates, Caroline
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Rundle-Thiele, Sharyn
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Terlutter, Ralf
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Van de Sompel, Dieneke
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Vanwesenbeeck, Ini
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Ahluwalia, Amardeep Kaur
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Ali, Mazhar
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Anjum, Munazzah Mehak
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Auty, Susan
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Baxter, Stacey
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Baxter, Stacey M.
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Blodgett, Jeffrey G.
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Brucks, Merrie
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Cauberghe, Verolien
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Delen, M.
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Deli-Gray, Zsuzsa
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Dens, Nathalie
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Effertz, Tobias
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
European journal of marketing : EJM
1
Health marketing quarterly
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
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International journal of consumer studies
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
8
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1
The power of advertising in society : does advertising help or hinder consumer well-being? : editorial
Stafford, Marla Royne
;
Pounders, Kathrynn
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 487-490
Persistent link: https://www.econbiz.de/10012586674
Saved in:
2
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
3
Milk, juice, or cola? : exploring the effect of product placement on children’s attitudes and behavior
Stafford, Marla Royne
;
Kowalczyk, Christine M.
;
Levy, Marian
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011706894
Saved in:
4
Processes and effects of targeted online advertising among children
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Smink, Nadia
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
Saved in:
5
Exploring the influence of mothers' attitudes toward advertising on children's consumption of screen media
Kowalczyk, Christine M.
;
Stafford, Marla Royne
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 610-617
Persistent link: https://www.econbiz.de/10011620143
Saved in:
6
The impact of advertising on children's psychological wellbeing and life satisfaction
Opree, Suzanna J.
;
Buijzen, Moniek
;
Reijmersdal, Eva A. van
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1975-1992
Persistent link: https://www.econbiz.de/10011641443
Saved in:
7
Boys' responses to the integration of advertising and entertaining content
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 251-263
Persistent link: https://www.econbiz.de/10011443537
Saved in:
8
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009490137
Saved in:
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