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~person:"Reijmersdal, Eva A. van"
~subject:"Consumer behaviour"
~subject:"Internet"
~subject:"Target group"
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Reijmersdal, Eva A. van
Septianto, Felix
20
Eisend, Martin
15
Gierl, Heribert
15
Pelsmacker, Patrick de
15
Dahlén, Micael
13
Taylor, Charles Raymond
12
Hudders, Liselot
11
Wilbur, Kenneth C.
11
Wu, Linwan
11
Yoon, Sukki
11
Diehl, Sandra
10
Evans, Nathaniel J.
10
Rosengren, Sara
10
Russo, Antonio
10
Torres, Ivonne M.
10
Buijzen, Moniek
9
Chan, Kara
9
D'Annunzio, Anna
9
Dens, Nathalie
9
Ghose, Anindya
9
Rozendaal, Esther
9
Sahni, Navdeep S.
9
Schaffner, Sandra
9
Terlutter, Ralf
9
Thaichon, Park
9
Dodoo, Naa Amponsah
8
Quach, Sara
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Wilson, Christopher
8
Zúñiga, Miguel Ángel
8
Choi, Yung Kyun
7
Moshary, Sarah
7
Okazaki, Shintaro
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Yoon, Hye Jin
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An, Soontae
6
Bakir, Aysen
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International journal of advertising : the quarterly review of marketing communications
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
European journal of marketing : EJM
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
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1
Development of the persuasion knowledge scales of sponsored content (PKS-SC)
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 671-697
Persistent link: https://www.econbiz.de/10012492564
Saved in:
2
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
3
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
4
Processes and effects of targeted online advertising among children
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Smink, Nadia
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
Saved in:
5
The impact of advertising on children's psychological wellbeing and life satisfaction
Opree, Suzanna J.
;
Buijzen, Moniek
;
Reijmersdal, Eva A. van
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1975-1992
Persistent link: https://www.econbiz.de/10011641443
Saved in:
6
Boys' responses to the integration of advertising and entertaining content
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 251-263
Persistent link: https://www.econbiz.de/10011443537
Saved in:
7
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Buijzen, Moniek
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009490137
Saved in:
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