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~person:"Reijmersdal, Eva A. van"
~subject:"Consumer behaviour"
~subject:"Markenimage"
~type_genre:"Article in journal"
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Consumer behaviour
Markenimage
Internet marketing
13
Online-Marketing
13
Advertising effects
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9
Werbewirkung
9
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6
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Reijmersdal, Eva A. van
Filieri, Raffaele
13
Rita, Paulo
12
Dwivedi, Yogesh Kumar
11
Ko, Eunju
11
Law, Chun Hung Roberts
11
Akram, Umair
9
Ghose, Anindya
9
Hollebeek, Linda D.
9
Okumus, Fevzi
9
Pauwels, Koen
9
Kannan, P. K.
8
Loureiro, Sandra Maria Correia
8
Mattila, Anna S.
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Michaelidou, Nina
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Sreejesh, S.
8
Urban, Glen L.
8
Wu, Luorong
8
Bellman, Steven
7
Bigné Alcañiz, J. Enrique
7
Bilgihan, Anil
7
Boerman, Sophie C.
7
Dens, Nathalie
7
Grewal, Dhruv
7
Hauser, John R.
7
Hudders, Liselot
7
Liberali, Guilherme
7
Pelsmacker, Patrick de
7
Phua, Joe
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Rahman, Zillur
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Schivinski, Bruno
7
Vashisht, Devika
7
Wilbur, Kenneth C.
7
Abbasi, Amir Zaib
6
Ahuja, Vandana
6
Arora, Taanika
6
Balakrishnan, Janarthanan
6
Braun, Michael
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Chen, Huan
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International journal of advertising : the quarterly review of marketing communications
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing communications
2
International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
9
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1
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
2
A closer investigation of dispositional persuasion knowledge of sponsored content : exploring determinants and clusters
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 660-680
Persistent link: https://www.econbiz.de/10015052732
Saved in:
3
Influencer marketing : explaining the effects of influencer self-presentation strategies on brand responses through source credibility
Reijmersdal, Eva A. van
;
Walet, Marieke
;
Andrea …
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1214-1233
Persistent link: https://www.econbiz.de/10015056975
Saved in:
4
Branded apps : explaining effects of brands' mobile phone applications on brand responses
Noort, Guda van
;
Reijmersdal, Eva A. van
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011997971
Saved in:
5
Development of the persuasion knowledge scales of sponsored content (PKS-SC)
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 671-697
Persistent link: https://www.econbiz.de/10012492564
Saved in:
6
The success of viral ads : social and attitudinal predictors of consumer pass-on behavior on social network sites
Ketelaar, Paul E.
;
Janssen, Loes
;
Vergeer, Maurice
; …
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2603-2613
Persistent link: https://www.econbiz.de/10011491433
Saved in:
7
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
8
Effects of online advertising format and persuasion knowledge on audience reactions
Tutaj, Karolina
;
Reijmersdal, Eva A. van
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10009508035
Saved in:
9
Interactivity in brand web sites : cognitive, affective, and behavioral responses explained by consumers' online flow experience
Noort, Guda van
;
Voorveld, Hilda A. M.
;
Reijmersdal, …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
4
,
pp. 223-234
Persistent link: https://www.econbiz.de/10009631552
Saved in:
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