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~person:"Reijmersdal, Eva A. van"
~subject:"Disclosure regulation"
~subject:"Glaubwürdigkeit"
~subject:"Product Placement"
~subject:"memory"
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Search: subject_exact:"Television advertising"
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Disclosure regulation
Glaubwürdigkeit
Product Placement
memory
Fernsehwerbung
6
Television advertising
6
Advertising effects
4
Product placement
4
Werbewirkung
4
Consumer behaviour
3
Corporate disclosure
3
Konsumentenverhalten
3
Unternehmenspublizität
3
Auskunftspflicht
2
Public relations
2
Sponsoring
2
Sponsorship
2
Öffentlichkeitsarbeit
2
Celebrity endorsement
1
Celebrity-Werbung
1
Credibility
1
Netherlands
1
Niederlande
1
Psychology of advertising
1
Time
1
Visual perception
1
Visuelle Wahrnehmung
1
Werbepsychologie
1
Zeit
1
brand placement
1
credibility
1
disclosure
1
disclosures
1
endorsements
1
involvement
1
persuasion knowledge
1
recall
1
recognition
1
sponsorship
1
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Reijmersdal, Eva A. van
Pelsmacker, Patrick de
4
Boerman, Sophie C.
3
Dens, Nathalie
3
Gabszewicz, Jean Jaskold
3
Laussel, Didier
3
Neijens, Peter C.
3
Sonnac, Nathalie
3
Cunningham, Isabella
2
Davtyan, Davit
2
Hudders, Liselot
2
Lehu, Jean-Marc
2
Verhellen, Yann
2
Aleksandrovs, Leonids
1
Auty, Susan
1
Beckert, Johannes
1
Bellman, Steven
1
Blanco-Fernández, Yolanda
1
Blind, Sofia
1
Buijzen, Moniek
1
Cain, Rita M.
1
Cauberghe, Verolien
1
Charry, Karine M.
1
Corkindale, David
1
De Jans, Steffi
1
De los Santos, Gilberto
1
Dekker, Kim
1
Eelen, Jiska
1
Enke, Margit
1
Foutz, Natasha Zhang
1
Garcia-Duque, Jorge
1
Gillespie, Brian
1
Goeree, Michelle Sovinsky
1
Goos, Peter
1
Hackley, Christopher E.
1
Heer, Carsten
1
Hong, Soonkwan
1
Huber, Frank
1
Jin, ChangHyun
1
Joireman, Jeff
1
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International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of promotion management : JPM
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
5
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1
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
2
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
3
Appreciation and effects of sponsorship disclosure
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 273-284)
.
2013
Persistent link: https://www.econbiz.de/10009773957
Saved in:
4
Disclosing celebrity endorsement in a television program to mitigate persuasion : how disclosure type and celebrity credibility interact
Dekker, Kim
;
Reijmersdal, Eva A. van
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 224-240
Persistent link: https://www.econbiz.de/10009754892
Saved in:
5
Today's practice of brand placement and the industry behind it
Smit, Edith
;
Reijmersdal, Eva A. van
;
Neijens, Peter
- In:
International journal of advertising : the quarterly …
28
(
2009
)
5
,
pp. 761-782
Persistent link: https://www.econbiz.de/10003916056
Saved in:
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