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~person:"Reijonen, Helen"
~subject:"Brand image"
~subject:"Unternehmenserfolg"
~subject:"Werbung"
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Brand image
Unternehmenserfolg
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Marketing management
9
Marketingmanagement
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KMU
8
SME
8
Brand management
6
Markenführung
6
Firm performance
5
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3
Unternehmenswachstum
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brand performance
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Brand orientation
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International marketing
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Markenimage
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Market orientation
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brand orientation
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financial performance
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Reijonen, Helen
Bruhn, Manfred
19
Kaiser, Harry M.
16
O'Cass, Aron
12
Esch, Franz-Rudolf
10
Laukkanen, Tommi
9
Pepels, Werner
9
Keller, Kevin Lane
8
Brettel, Malte
7
Morgan, Neil A.
7
Pelsmacker, Patrick de
7
Adeola, Ogechi
6
Eisend, Martin
6
Hackley, Christopher E.
6
Hirvonen, Saku
6
Kitchen, Philip J.
6
Melewar, T. C.
6
Percy, Larry
6
Tikkanen, Henrikki
6
Bodlaj, Mateja
5
Boso, Nathaniel
5
Dekimpe, Marnik G.
5
Gijsenberg, Maarten J.
5
Jain, Amit
5
Khan, Huda
5
Malik, Garima
5
Mohammad Falahat
5
Morgan, Robert
5
Ngo, Liem Viet
5
Parnell, John A.
5
Sok, Phyra
5
St. Davčik, Nebojša
5
Taylor, Charles Raymond
5
Thurasamy Ramayah
5
Yan, Ruiliang
5
Šerić, Maja
5
Agyapong, Ahmed
4
Aspara, Jaakko
4
Bang Nguyen Viet
4
Cadogan, John W.
4
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The journal of brand management : an international journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International marketing review
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
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1
Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu
;
Reijonen, Helen
;
Nagy, Gábor
;
Buratti, …
- In:
International marketing review
40
(
2023
)
3
,
pp. 479-496
Persistent link: https://www.econbiz.de/10014381217
Saved in:
2
The internal branding process and financial performance in service companies : an examination of the required steps
Tuominen, Sasu
;
Hirvonen, Saku
;
Reijonen, Helen
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 306-326
Persistent link: https://www.econbiz.de/10011477729
Saved in:
3
Does market orientation pay off without brand orientation? : a study of small business entrepreneurs
Laukkanen, Tommi
;
Tuominen, Sasu
;
Reijonen, Helen
; …
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 673-694
Persistent link: https://www.econbiz.de/10011577366
Saved in:
4
The impact of entrepreneurial orientation on B2B branding and business growth in emerging markets
Reijonen, Helen
;
Hiroven, Saku
;
Nagy, Gábor
; …
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 35-46
Persistent link: https://www.econbiz.de/10011422706
Saved in:
5
The brand orientation-performance relationship : an examination of moderation effects
Hirvonen, Saku
;
Laukkanen, Tommi
;
Reijonen, Helen
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 623-641
Persistent link: https://www.econbiz.de/10010197493
Saved in:
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