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~person:"Reinartz, Werner J."
~subject:"Value creation"
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Value creation
Beziehungsmarketing
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Reinartz, Werner J.
Reichwald, Ralf
9
Piller, Frank T.
8
Le Nguyen Hau
7
Busser, James A.
6
Grönroos, Christian
6
Heinonen, Kristina
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Thaichon, Park
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Aarikka-Stenroos, Leena
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Brodie, Roderick J.
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Bruhn, Manfred
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Cassia, Fabio
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Cossío-Silva, Francisco-José
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Edvardsson, Bo
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Frow, Pennie
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Gil Saura, Irene
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Hadwich, Karsten
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Hajli, Nick
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Helkkula, Anu
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Keränen, Joona
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Meier, Andreas
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Perdue, Richard R.
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Pham Ngoc Thuy
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Shin, Hakseung
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Vega Vázquez, Manuela
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Ahearne, Michael
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Ahlert, Dieter
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ECONIS (ZBW)
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Essays on customer engagement strategies and tactics in business and consumer markets
Berkmann, Manuel
-
2020
Persistent link: https://www.econbiz.de/10012298430
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Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
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