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~person:"Reinhardt, Ronny"
~person:"Roy, Raja"
~subject:"Consumer behaviour"
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Differences between early adopters of disruptive and sustaining innovations
Reinhardt, Ronny
;
Gurtner, Sebastian
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 137-145
Persistent link: https://www.econbiz.de/10010433156
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