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~person:"Riboldazzi, Sabina"
~subject:"Retailing"
~subject:"Sales promotion"
~subject:"Wahrnehmung"
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Riboldazzi, Sabina
Behe, Bridget K.
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Czerniachowska, Kateryna
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Grewal, Dhruv
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Nordfält, Jens
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Ahlbom, Carl-Philip
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Strategic corporate communication in the digital age
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Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491525
Saved in:
2
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491561
Saved in:
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