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~person:"Rieunier, Sophie"
~subject:"Mailing"
~subject:"Social Marketing"
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Mailing
Social Marketing
Social marketing
6
Fundraising
3
Charity organisations
2
Donors’ characteristics
2
Gesundheitsvorsorge
2
Preventive care
2
associations de solidarité
2
caractéristiques des donateurs
2
collecte de fonds
2
marketing humanitaire
2
marketing of non profit organisations
2
marketing social
2
Cigarette industry
1
Collecte de fonds
1
Color
1
Culpabilité
1
Différences individuelles
1
Direct mail
1
Europa
1
Europe
1
France
1
Frankreich
1
Guilt
1
Guilt appeals
1
Individual differences
1
Irritation
1
Marketing social
1
Package design
1
Plain packaging
1
Product information
1
Produktinformation
1
Rauchen
1
Smoking
1
Stimulus culpabilisant
1
Tobacco
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Verpackungsgestaltung
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Zigarettenindustrie
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Rieunier, Sophie
Rundle-Thiele, Sharyn
31
Kubacki, Krzysztof
25
Brennan, Linda
21
Hastings, Gerard
18
Sunstein, Cass R.
17
Lee, Nancy R.
15
Previte, Josephine
15
Gordon, Ross
14
Kotler, Philip
14
Parker, Lukas
14
Binney, Wayne
13
Dietrich, Timo
13
Domegan, Christine
13
Aleti, Torgeir
12
Nguyen, Dang
12
Russell-Bennett, Rebekah
12
Eagle, Lynne C.
10
Murphy, Maurice
10
Deshpande, Sameer
9
Fry, Marie-Louise
9
Lefebvre, R. Craig
9
Reisch, Lucia A.
9
Cadario, Romain
8
Chandon, Pierre
8
Dimant, Eugen
8
French, Jeff
8
Tweneboah-Koduah, Ernest Yaw
8
Warlop, Luk
8
Andreasen, Alan R.
7
Cismaru, Magdalena
7
Cornelissen, Gert
7
Dibb, Sally
7
Galan-Ladero, M. Mercedes
7
Kennedy, Ann-Marie
7
Parkinson, Joy
7
Alves, Helena
6
Chesnes, Matthew
6
Dewitte, Siegfried
6
Jin, Ginger Zhe
6
Knox, Kathy
6
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Université Paris-Dauphine (Paris IX)
1
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Journal of business research : JBR
2
Economics Thesis from University Paris Dauphine
1
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ECONIS (ZBW)
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RePEc
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Plain packaging and public health : the case of tobacco
Gallopel-Morvan, Karine
;
Gabriel, Patrick
;
Le Gall-Ely, …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 133-136
Persistent link: https://www.econbiz.de/10009720376
Saved in:
2
Le rôle de la culpabilité dans le marketing de la collecte de fonds : influence sur le don des particuliers
Chédotal, Camille
-
Université Paris-Dauphine (Paris IX)
-
2011
This dissertation falls within the scope of
social
marketing
. The aim is to analyze the effects of guilt induction in …
Persistent link: https://www.econbiz.de/10010705807
Saved in:
3
The use of visual warnings in
social
marketing
: the case of tobacco
Gallopel-Morvan, Karine
;
Gabriel, Patrick
;
Le Gall-Ely, …
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 7-11
Persistent link: https://www.econbiz.de/10008806370
Saved in:
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