//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Rita, Paulo"
~subject:"Brand"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Werbung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand
Relationship marketing
Internet marketing
16
Online-Marketing
16
Social Web
13
Social web
13
Consumer behaviour
11
Konsumentenverhalten
11
Brand management
8
Markenführung
8
social media
7
Beziehungsmarketing
6
Website
6
Brand image
5
Markenimage
5
Online retailing
5
Online-Handel
5
Viral marketing
5
Virales Marketing
5
Data Mining
4
Data mining
4
Markenartikel
4
Customer satisfaction
3
E-commerce
3
Electronic Commerce
3
Facebook
3
Kundenzufriedenheit
3
Mobile Anwendung
3
Mobile application
3
Social media
3
Structural equation model
3
Strukturgleichungsmodell
3
Text
3
Advertising effects
2
Brand loyalty
2
Einzelhandel
2
Hotel industry
2
Hotellerie
2
Markentreue
2
Online customer satisfaction
2
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Rita, Paulo
Ko, Eunju
12
Harrigan, Paul
11
Hollebeek, Linda D.
10
King, Stephen
9
Kreutzer, Ralf T.
9
Belz, Christian
8
Conduit, Jodie
8
Diamantopoulos, Adamantios
8
Kumar, V.
8
Thaichon, Park
8
Verhoef, Peter C.
8
Karjaluoto, Heikki
7
Loureiro, Sandra Maria Correia
7
Rahman, Zillur
7
Ratten, Vanessa
7
Schumann, Jan Hendrik
7
Ahuja, Vandana
6
Brodie, Roderick J.
6
Kumar, Vikas
6
Rosengren, Sara
6
Theobald, Elke
6
Wilbur, Kenneth C.
6
Alavi, Shirin
5
Bilgihan, Anil
5
Davvetas, Vasileios
5
Dwivedi, Yogesh Kumar
5
Erfgen, Carsten
5
Gierl, Heribert
5
Hayes, Jameson L.
5
Ivens, Björn Sven
5
Johansson, Johny K.
5
Johnson, Lester W.
5
Keller, Kevin Lane
5
Khan, Imran
5
Kim, Juran
5
Künzler, Hans-Peter
5
Luoma-aho, Vilma
5
Machado, Joana César
5
Palmatier, Robert W.
5
more ...
less ...
Published in...
All
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
International journal of technology marketing : IJTMkt
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
2
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
3
Differences between TripAdvisor and Booking.com in branding co-creation
Tiago, Maria Teresa Borges
;
Arruda, Carolina
;
Tiago, …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 380-388
Persistent link: https://www.econbiz.de/10012435336
Saved in:
4
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
5
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
6
Do social networking sites contribute for building brands? : evaluating the impact of users' participation on brand awareness and brand attitude
Langaro, Daniela
;
Rita, Paulo
;
Salgueiro, Maria de Fátima
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 146-168
Persistent link: https://www.econbiz.de/10011852935
Saved in:
7
Online purchase determinants of loyalty : the mediating effect of satisfaction in tourism
Pereira, Hélia Gonçalves
;
Salgueiro, Maria de Fátima
; …
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 279-291
Persistent link: https://www.econbiz.de/10011473227
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->