//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Rita, Paulo"
~subject:"Customer integration"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Web 2.0"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Customer integration
Relationship marketing
Social Web
19
Social web
19
Internet marketing
13
Online-Marketing
13
Consumer behaviour
11
Konsumentenverhalten
11
Brand management
9
Markenführung
9
social media
8
Beziehungsmarketing
6
Brand image
6
Markenimage
6
Social media
6
Brand
5
Data Mining
5
Data mining
5
Markenartikel
5
Text
5
Viral marketing
5
Virales Marketing
5
Sentiment analysis
4
TripAdvisor
4
Website
4
Brand loyalty
3
Facebook
3
Markentreue
3
Mobile Anwendung
3
Mobile application
3
text mining
3
Consumer engagement
2
Customer satisfaction
2
Digitale Dienste
2
Einzelhandel
2
Hotel industry
2
Hotellerie
2
Kundenzufriedenheit
2
Online retailing
2
Online-Handel
2
Retail trade
2
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Rita, Paulo
Harrigan, Paul
14
Füller, Johann
12
Agnihotri, Raj
11
Brem, Alexander
10
Hajli, Nick
10
Loureiro, Sandra Maria Correia
10
Itani, Omar S.
9
Ahuja, Vandana
8
Hollebeek, Linda D.
8
Kamboj, Shampy
7
Leimeister, Jan Marco
7
Möhlenbruch, Dirk
7
Ozuem, Wilson
7
Alavi, Shirin
6
Alt, Rainer
6
Bernoff, Josh
6
Bilgram, Volker
6
Constantinides, Efthymios
6
Dholakia, Utpal M.
6
Dölling, Steffen
6
Karjaluoto, Heikki
6
Malthouse, Edward C.
6
Rahman, Zillur
6
Soutar, Geoffrey N.
6
Theobald, Elke
6
Veloutsou, Cleopatra
6
Bartl, Michael
5
Carlson, Jamie
5
De Meyer, Bernard
5
Dwivedi, Yogesh Kumar
5
Fernandes, Teresa
5
Haenlein, Michael
5
Herstatt, Cornelius
5
Kim, Juran
5
Kumar, Vikas
5
Luoma-aho, Vilma
5
Nambisan, Satish
5
Popp, Bastian
5
Reinhold, Olaf
5
more ...
less ...
Published in...
All
Journal of promotion management : innovations in planning and applied research
2
International journal of technology marketing : IJTMkt
1
Journal of business research : JBR
1
Journal of marketing communications
1
Journal of retailing and consumer services
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
2
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
3
Differences between TripAdvisor and Booking.com in branding co-creation
Tiago, Maria Teresa Borges
;
Arruda, Carolina
;
Tiago, …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 380-388
Persistent link: https://www.econbiz.de/10012435336
Saved in:
4
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
5
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
6
On the relationship between consumer-brand identification, brand community, and brand loyalty
Coelho, Pedro Simões
;
Rita, Paulo
;
Santos, Zélia Raposo
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 101-110
Persistent link: https://www.econbiz.de/10011883168
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->