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~person:"Rita, Paulo"
~subject:"Internet marketing"
~subject:"Personalisierung"
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Internet marketing
Personalisierung
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8
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4
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Rita, Paulo
Law, Chun Hung Roberts
12
Duan, Wenjing
9
Bigné Alcañiz, J. Enrique
8
Mariani, Marcello M.
8
Okumus, Fevzi
8
Fan, Weiguo
7
Filieri, Raffaele
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Kim, Jong Min
7
Law, Rob
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Liu, Yong
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Moro, Sérgio
7
Sparks, Beverley
7
Xie, Karen L.
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Bilgihan, Anil
6
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6
Gu, Bin
6
Li, Hengyun
6
Loureiro, Sandra Maria Correia
6
Munzel, Andreas
6
Pelsmacker, Patrick de
6
Roy, Gobinda
6
Schweidel, David A.
6
Scott, David Meerman
6
Tan, Yong
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Xiang, Zheng
6
Ye, Qiang
6
Adena, Maja
5
Akram, Umair
5
Balaji, M. S.
5
Bradley, Graham L.
5
Datta, Biplab
5
Dens, Nathalie
5
Flavián Blanco, Carlos
5
Gopinath, Shyam
5
Guerreiro, João Pedro Silva Martins
5
Hager, Anselm
5
Kwok, Linchi
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5
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International journal of hospitality management
1
International journal of technology marketing : IJTMkt
1
Journal of air transport management
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Journal of business research : JBR
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Journal of hospitality marketing & management
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Journal of marketing communications
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ECONIS (ZBW)
7
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1
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
2
Impact of the rating system on sentiment and tone of voice : a Booking.com and TripAdvisor comparison study
Rita, Paulo
;
Ramos, Ricardo F.
;
Tiago, Maria Teresa Borges
- In:
International journal of hospitality management
104
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013255965
Saved in:
3
The impact of COVID-19 on tourism : analysis of online reviews in the airlines sector
Rita, Paulo
;
Moro, Sérgio
;
Cavalcanti, Gabriel
- In:
Journal of air transport management
104
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383514
Saved in:
4
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
5
Differences between TripAdvisor and Booking.com in branding co-creation
Tiago, Maria Teresa Borges
;
Arruda, Carolina
;
Tiago, …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 380-388
Persistent link: https://www.econbiz.de/10012435336
Saved in:
6
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
7
Sentiment classification of consumer-generated online reviews using topic modeling
Calheiros, Ana Catarina
;
Moro, Sérgio
;
Rita, Paulo
- In:
Journal of hospitality marketing & management
26
(
2017
)
7
,
pp. 675-693
Persistent link: https://www.econbiz.de/10011783996
Saved in:
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