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~person:"Rita, Paulo"
~subject:"Online-Marketing"
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Online-Marketing
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Rita, Paulo
Harrigan, Paul
11
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8
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7
Loureiro, Sandra Maria Correia
7
Rahman, Zillur
7
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Journal of promotion management : innovations in planning and applied research
2
International journal of technology marketing : IJTMkt
1
Journal of business research : JBR
1
Journal of marketing communications
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
6
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1
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
2
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
3
Differences between TripAdvisor and Booking.com in branding co-creation
Tiago, Maria Teresa Borges
;
Arruda, Carolina
;
Tiago, …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 380-388
Persistent link: https://www.econbiz.de/10012435336
Saved in:
4
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
5
Fostering online relationships with brands through websites and social media brand pages
Pinto, Luisa
;
Loureiro, Sandra Maria Correia
;
Rita, Paulo
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 379-393
Persistent link: https://www.econbiz.de/10012179032
Saved in:
6
Online purchase determinants of loyalty : the mediating effect of satisfaction in tourism
Pereira, Hélia Gonçalves
;
Salgueiro, Maria de Fátima
; …
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 279-291
Persistent link: https://www.econbiz.de/10011473227
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