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~person:"Ritter, Thomas"
~subject:"Electronic Commerce"
~subject:"Marketing theory"
~subject:"Theory"
~subject:"Vertrieb"
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Marketing theory
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4
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Ritter, Thomas
Kleinaltenkamp, Michael
24
Backhaus, Klaus
18
Plinke, Wulff
8
Jacob, Frank
6
Albers, Sönke
5
Johnston, Wesley J.
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Martin, Jennifer S.
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of service research
1
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ECONIS (ZBW)
4
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Is segmentation a theory? : improving the theoretical basis of a foundational concept in business-to-business marketing
Ritter, Thomas
;
Pedersen, Carsten Lund
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 82-92
Persistent link: https://www.econbiz.de/10014456187
Saved in:
2
Updating the theory of industrial marketing : industrial marketing as a Bayesian process of belief-updating
Pedersen, Carsten Lund
;
Ritter, Thomas
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 403-420
Persistent link: https://www.econbiz.de/10013259110
Saved in:
3
The future of B2B customer solutions in a post-COVID-19 economy : managerial issues and an agenda for academic inquiry
Bond, Edward U., III
;
Jong, Ad de
;
Eggert, Andreas
; …
- In:
Journal of service research
23
(
2020
)
4
,
pp. 401-408
Persistent link: https://www.econbiz.de/10012391593
Saved in:
4
Digitization capability and the digitalization of business models in business-to-business firms : past, present, and future
Ritter, Thomas
;
Pedersen, Carsten Lund
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 180-190
Persistent link: https://www.econbiz.de/10012212463
Saved in:
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