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~person:"Roberto, Eduardo L."
~person:"Sangalang-Valbuena, Evangeline"
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Roberto, Eduardo L.
Sangalang-Valbuena, Evangeline
Kotler, Philip
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Philippine Review of Economics
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1
Perceived Product Attributes, Consumer Motivaton and Product Positioning Decisions
Roberto, Eduardo L.
- In:
Philippine Review of Economics
16
(
1979
)
3&4
,
pp. 117-130
No Abstract Journal: Philippine Review of Economics
Persistent link: https://www.econbiz.de/10010698532
Saved in:
2
Deciding on the Advertising Appeal with the Use of a Consumer Attitude-Behavior Model
Roberto, Eduardo L.
;
Sangalang-Valbuena, Evangeline
- In:
Philippine Review of Economics
13
(
1976
)
2
,
pp. 1-28
No Abstract
Persistent link: https://www.econbiz.de/10010698466
Saved in:
3
Social marketing
Kotler, Philip
;
Roberto, Eduardo L.
-
1991
Persistent link: https://www.econbiz.de/10000082240
Saved in:
4
Social marketing
Kotler, Philip
;
Roberto, Eduardo L.
-
1991
Persistent link: https://www.econbiz.de/10004087780
Saved in:
5
Social marketing : strategies for changing public behavior
Kotler, Philip
;
Roberto, Eduardo L.
-
1989
-
1. pr
Persistent link: https://www.econbiz.de/10000507174
Saved in:
6
Social marketing : strategies for changing public behavior
Kotler, Philip
;
Roberto, Eduardo L.
-
1989
-
1. print.
Persistent link: https://www.econbiz.de/10004066830
Saved in:
7
Perceived product attributes, consumer motivation and product positioning decisions
Roberto, Eduardo L.
- In:
The Philippine review of economics and business : a …
16
(
1979
)
3/4
,
pp. 117-130
Persistent link: https://www.econbiz.de/10002705859
Saved in:
8
Strategic decision-making in a social program. The case of family-planning diffusion
Roberto, Eduardo L.
-
1975
Persistent link: https://www.econbiz.de/10000557949
Saved in:
9
Deciding of the advertising appeal with the use of a consumer attitude-behavior model
Roberto, Eduardo L.
;
Sangalang-Valbuena, Evangeline
- In:
The Philippine review of business and economics
13
(
1976
)
2
,
pp. 1-28
Persistent link: https://www.econbiz.de/10002705800
Saved in:
10
Social marketing strategies for diffusing the adoption of family planning
Roberto, Eduardo L.
- In:
Social science quarterly
53
(
1972
)
1
,
pp. 33-51
Persistent link: https://www.econbiz.de/10002705878
Saved in:
1
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