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~person:"Rock, Daniel"
~person:"Wirtz, Jochen"
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Search: subject_exact:"Computational intelligence"
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Artificial intelligence
24
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Rock, Daniel
Wirtz, Jochen
Goldfarb, Avi
40
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37
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28
Lechner, Michael
28
Kelly, Bryan T.
27
Naudé, Wim
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ECONIS (ZBW)
24
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1
Digital transformation : a multidisciplinary perspective and future research agenda
Paul, Justin
;
Ueno, Akiko
;
Dennis, Charles
;
Alamanos, …
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014531556
Saved in:
2
How intelligent automation, service robots, and AI will reshape service products and their delivery
Wirtz, Jochen
;
Pitardi, Valentina
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
3
,
pp. 289-300
Persistent link: https://www.econbiz.de/10014330947
Saved in:
3
AI in marketing, consumer research and psychology : a systematic literature review and research agenda
Mariani, Marcello M.
;
Perez-Vega, Rodrigo
;
Wirtz, Jochen
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 755-776
Persistent link: https://www.econbiz.de/10013165434
Saved in:
4
Service robots, agency and embarrassing service encounters
Pitardi, Valentina
;
Wirtz, Jochen
;
Paluch, Stefanie
; …
- In:
Journal of service management
33
(
2022
)
2
,
pp. 389-414
Persistent link: https://www.econbiz.de/10012880733
Saved in:
5
Corporate digital responsibility (CDR) in the age of AI : implications for interactive marketing
Kunz, Werner H.
;
Wirtz, Jochen
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 31-37
Persistent link: https://www.econbiz.de/10014475060
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6
Service robots : the dynamic effects of anthropomorphism and functional perceptions on consumers' responses
So, Kevin Kam Fung
;
Kim, Hyunsu
;
Liu, Qing
;
Fang, Xiang
; …
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10014466289
Saved in:
7
ChatGPT and service : opportunities, challenges, and research directions
Sigala, Marianna
;
Ooi, Keng-Boon
;
Tan, Garry Wei-Han
; …
- In:
Journal of service theory and practice
34
(
2024
)
5
,
pp. 726-737
Persistent link: https://www.econbiz.de/10015055448
Saved in:
8
Putting the "service" into B2B marketing : key developments in service research and their relevance for B2B
Wirtz, Jochen
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 272-289
Persistent link: https://www.econbiz.de/10013539114
Saved in:
9
A critical reflection on analytics and artificial intelligence based analytics in hospitality and tourism management research
Mariani, Marcello M.
;
Wirtz, Jochen
- In:
International journal of contemporary hospitality management
35
(
2023
)
8
,
pp. 2929-2943
Persistent link: https://www.econbiz.de/10014314892
Saved in:
10
Intelligent automation, service robots, and AI : the service revolution is in full swing
Kunz, Werner H.
;
Wirtz, Jochen
;
Paluch, Stefanie
- In:
Contemporary Trends in Marketing : Problems, Processes …
,
(pp. 93-110)
.
2023
Persistent link: https://www.econbiz.de/10014338924
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