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~person:"Rodríguez del Bosque, Ignacio A."
~person:"Stock-Homburg, Ruth"
~person:"Verhoef, Peter C."
~subject:"Business-to-business marketing"
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Rodríguez del Bosque, Ignacio A.
Stock-Homburg, Ruth
Verhoef, Peter C.
Russo, Ivan
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Two sides of the same coin : how do different dimensions of product program innovativeness affect customer loyalty?
Stock-Homburg, Ruth
;
Zacharias, Nicolas A.
- In:
The journal of product innovation management : an …
30
(
2013
)
3
,
pp. 516-532
Persistent link: https://www.econbiz.de/10009752188
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