Two sides of the same coin : how do different dimensions of product program innovativeness affect customer loyalty?
Ruth Maria Stock and Nicolas A. Zacharias
| Year of publication: |
2013
|
|---|---|
| Authors: | Stock-Homburg, Ruth ; Zacharias, Nicolas A. |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 30.2013, 3, p. 516-532
|
| Subject: | Produktentwicklung | New product development | Kundenbindung | Customer retention | B-to-B-Marketing | Business-to-business marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009752188