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~person:"Roggeveen, Anne"
~person:"Tournois, Laurent"
~subject:"Brand management"
~type:"article"
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Building holistic brands : an wxploratory study of Halal cosmetics
Aoun, Isabelle
;
Tournois, Laurent
- In:
Journal of Islamic marketing : JIMA
6
(
2015
)
1
,
pp. 109-132
Persistent link: https://www.econbiz.de/10010504569
Saved in:
2
Customer experience creation : determinants, dynamics and management strategies
Verhoef, Peter C.
;
Lemon, Katherine N.
;
Parasuraman, A.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
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