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~person:"Rollins, Minna"
~subject:"Economics of information"
~subject:"Lieferantenmanagement"
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Economics of information
Lieferantenmanagement
Business-to-business marketing
7
B-to-B-Marketing
6
Beziehungsmarketing
2
Marketing theory
2
Marketingtheorie
2
Relationship marketing
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Absatz
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Arbeitspsychologie
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Arbeitszufriedenheit
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Betriebliche Wertschöpfung
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Betriebsklima
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Brand image
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Brand management
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Business ethics
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Charles Edward Lindblom
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Customer data
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Customer information utilization
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Customer knowledge management
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Dienstleistungsmarketing
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Industrie
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Rollins, Minna
Kleinaltenkamp, Michael
20
Svensson, Göran
19
Ulaga, Wolfgang
12
Naudé, Peter
11
Homburg, Christian
10
Johnston, Wesley J.
10
Kowalkowski, Christian
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Sharma, Arun
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Sharma, Piyush
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Casidy, Riza
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Corsaro, Daniela
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Høgevold, Nils M.
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Jacob, Frank
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Keränen, Joona
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Mohan, Mayoor
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Mora Cortez, Roberto
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Rodríguez, Rocío
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Sridhar, Shrihari
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Agnihotri, Raj
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Backhaus, Klaus
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Brennan, Ross
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Henneberg, Stephan
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La Rocca, Antonella
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Nyadzayo, Munyaradzi W.
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Rangarajan, Deva
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Roberts-Lombard, Mornay
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Snehota, Ivan
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Voeth, Markus
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Christodoulides, George
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Cova, Bernard
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Ehret, Michael
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Gil Saura, Irene
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Industrial marketing management : the international journal for industrial and high-tech firms
3
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ECONIS (ZBW)
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Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
2
Complexity of sales situation and sales lead performance : an empirical study in business-to-business company
Virtanen, Tatu
;
Parvinen, Petri
;
Rollins, Minna
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 49-58
Persistent link: https://www.econbiz.de/10010530579
Saved in:
3
Does customer information usage improve a firm's performance in business-to-business markets?
Rollins, Minna
;
Bellenger, Danny N.
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 984-994
Persistent link: https://www.econbiz.de/10009656652
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