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~person:"Romaniuk, Jenni"
~person:"Srivastava, R. K."
~person:"Teng, Lefa"
~subject:"Brand management"
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Search: subject_exact:"Werbewirkung"
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Brand management
Advertising effects
29
Werbewirkung
29
Markenführung
17
Consumer behaviour
16
Konsumentenverhalten
16
Advertising
13
Werbung
13
Brand image
11
Markenimage
11
Brand
8
Markenartikel
8
Internet marketing
6
Online-Marketing
6
Emotion
4
Fernsehprogramm
4
Fernsehwerbung
4
Television advertising
4
Television programme
4
Emerging economies
3
Experiment
3
Fernsehen
3
Marketing management
3
Marketingmanagement
3
Product Placement
3
Product placement
3
Sales promotion
3
Schwellenländer
3
Television
3
Verkaufsförderung
3
brand recall
3
purchase intentions
3
Brand attitudes
2
Celebrity endorsement
2
Celebrity-Werbung
2
China
2
Comparative advertising
2
International marketing
2
Internationales Marketing
2
Measurement
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English
17
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Romaniuk, Jenni
Srivastava, R. K.
Teng, Lefa
Pelsmacker, Patrick de
14
Dens, Nathalie
13
Esch, Franz-Rudolf
10
Bauer, Hans H.
9
Huber, Frank
7
Erfgen, Carsten
6
Gierl, Heribert
6
Septianto, Felix
6
Sreejesh, S.
6
Vashisht, Devika
6
Brunner, Christian Boris
5
Hayes, Jameson L.
5
Ko, Eunju
5
Matthes, Jörg
5
Verhellen, Yann
5
Baxter, Stacey M.
4
Bellman, Steven
4
Burmann, Christoph
4
Chen, Huan
4
Cohen, Justin
4
Häusel, Hans-Georg
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Meyer, Frederik
4
Muehling, Darrel D.
4
Rempel, Jan Eric
4
Sattler, Henrik
4
Stephen, Gladys
4
Torres, Ivonne M.
4
Wilbur, Kenneth C.
4
Zúñiga, Miguel Ángel
4
Avramova, Yana R.
3
Baack, Daniel W.
3
Brasel, S. Adam
3
Buijzen, Moniek
3
Cote, Joseph A.
3
Dwivedi, Yogesh Kumar
3
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International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising research
2
Journal of business research : JBR
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Australasian marketing journal
1
International journal of advertising : the review of marketing communications
1
International journal of comparative management
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
17
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1
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1
The effects of uppercase vs. lowercase letters on consumers' perceptions and brand attitudes
Teng, Lefa
;
Xie, Chenxin
;
Liu, Tianjiao
;
Wang, Fan
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 164-175
Persistent link: https://www.econbiz.de/10012663287
Saved in:
2
Effectiveness of films, sport, celebrity or mascot to content in the advertising : a dilemma for global brands
Srivastava, R. K.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
Saved in:
3
Comparing the three types of approach of advertising in brand building in emerging markets
Srivastava, R. K.
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 514-527
Persistent link: https://www.econbiz.de/10012588442
Saved in:
4
When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
Saved in:
5
Understanding digital advertising and branding : an introduction to the International Journal of Advertising special issue on new developments in advertising in China
Zou, Shaoming
;
Teng, Lefa
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1181-1182
Persistent link: https://www.econbiz.de/10012395649
Saved in:
6
Understanding the viability of three types of approach of advertising in emerging markets
Srivastava, R. K.
;
Dorsch, Michael J.
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 799-812
Persistent link: https://www.econbiz.de/10012314019
Saved in:
7
Will direct comparative advertising works for a leading brand? : a study of the honey market
Srivastava, R. K.
- In:
International journal of comparative management
3
(
2020
)
1/2
,
pp. 125-141
Persistent link: https://www.econbiz.de/10012251000
Saved in:
8
Using self-congruence theory to explain the interaction effects of brand type and celebrity type on consumer attitude formation
Zhu, Xiajing
;
Teng, Lefa
;
Foti, Lianne
;
Yuan, Yige
- In:
Journal of business research : JBR
103
(
2019
),
pp. 301-309
Persistent link: https://www.econbiz.de/10012104243
Saved in:
9
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
10
Do low involved brands have better consumer perception due to product placement in emerging markets?
Srivastava, R. K.
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011880777
Saved in:
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