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~person:"Roth, Stefan"
~subject:"Pricing strategy"
~subject:"Value creation"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference paper"
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Pricing strategy
Value creation
Bundling strategy
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Drip pricing
2
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Roth, Stefan
Bhargava, Hemant K.
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Cao, Qingning
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3
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Journal of revenue and pricing management
2
The journal of product & brand management
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ECONIS (ZBW)
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The importance of transparency signals in à la carte pricing
Robbert, Thomas
;
Roth, Stefan
- In:
Journal of revenue and pricing management
17
(
2018
)
1
,
pp. 32-40
Persistent link: https://www.econbiz.de/10011875194
Saved in:
2
The conceptualization of pricing schemes : from product-centric to customer-centric value approaches
Stoppel, Eduard
;
Roth, Stefan
- In:
Journal of revenue and pricing management
16
(
2017
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10011631949
Saved in:
3
The flip side of drip pricing
Robbert, Thomas
;
Roth, Stefan
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 413-419
Persistent link: https://www.econbiz.de/10010429352
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