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~person:"Roy, Sanjit"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"PLS-regression"
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Kundenzufriedenheit
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Roy, Sanjit
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Journal of strategic marketing
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ECONIS (ZBW)
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Exploring customer experience, commitment, and engagement behaviours
Roy, Sanjit
;
Gruner, Richard L.
;
Guo, Jingjing
- In:
Journal of strategic marketing
30
(
2022
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10013170042
Saved in:
2
Customer engagement behaviors : the role of service convenience, fairness and quality
Roy, Sanjit
;
Shekhar, Vaibhav
;
Lassar, Walfried M.
; …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 293-304
Persistent link: https://www.econbiz.de/10011904450
Saved in:
3
Modelling customer advocacy : a PLS path modeling approach
Roy, Sanjit
- In:
Journal of strategic marketing
23
(
2015
)
5
,
pp. 380-398
Persistent link: https://www.econbiz.de/10011479430
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