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~person:"Rubera, Gaia"
~subject:"Innovation management"
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Search: subject:"Produktinnovation"
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Innovation management
New product development
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Rubera, Gaia
Herstatt, Cornelius
48
Brem, Alexander
31
Di Benedetto, C. Anthony
17
Gassmann, Oliver
15
Tiwari, Rajnish
15
Hippel, Eric von
11
Yan, Tingting
11
Cooper, Robert G.
10
De Jong, Jeroen P. J.
10
Dell'Era, Claudio
10
Keskin, Halit
10
Trott, Paul
10
Frishammar, Johan
9
Lüthje, Christian
9
Schreier, Martin
9
Schweisfurth, Tim
9
Schweitzer, Fiona Maria
9
Akgun, Ali
8
Di Benedetto, Anthony
8
Griffin, Abbie
8
Lager, Thomas
8
Loch, Christoph H.
8
Lynn, Gary
8
Piller, Frank T.
8
Simms, Chris
8
Verganti, Roberto
8
Akgün, Ali E.
7
Bilgram, Volker
7
Brettel, Malte
7
Calantone, Roger J.
7
Chan, Tian Heong
7
Füller, Johann
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Haapasalo, Harri
7
Heidenreich, Sven
7
Kahn, Kenneth B.
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Lakemond, Nicolette
7
Lettl, Christopher
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of the Academy of Marketing Science
2
Journal of international marketing
1
Journal of marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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1
Innovation for and from emerging countries : a closer look at the antecedents of trickle-down and reverse innovation
Giannetti, Verdiana
;
Rubera, Gaia
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 987-1008
Persistent link: https://www.econbiz.de/10012301297
Saved in:
2
Launch activities and timing in new product development
Calantone, Roger J.
;
Di Benedetto, C. Anthony
;
Rubera, Gaia
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
1
,
pp. 33-41
Persistent link: https://www.econbiz.de/10011879715
Saved in:
3
The new product portfolio innovativeness-stock returns relationship : the role of large individual investors’ culture
Cillo, Paola
;
Griffith, David A.
;
Rubera, Gaia
- In:
Journal of marketing
82
(
2018
)
6
,
pp. 49-70
Persistent link: https://www.econbiz.de/10011955018
Saved in:
4
Open innovation, product portfolio innovativeness and firm performance : the dual role of new product development capabilities
Rubera, Gaia
;
Chandrasekaran, Deepa
;
Ordanini, Andrea
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
2
,
pp. 166-184
Persistent link: https://www.econbiz.de/10011453184
Saved in:
5
Design innovativeness and product sales' evolution
Rubera, Gaia
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
1
,
pp. 98-115
Persistent link: https://www.econbiz.de/10010497615
Saved in:
6
A cross-cultural investigation of new product strategies for technological and design innovations
Griffith, David A.
;
Rubera, Gaia
- In:
Journal of international marketing
22
(
2014
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10010348973
Saved in:
7
Launch timing and launch activites proficiency as antecedents to new product performance
Catalone, Roger
;
Di Benedetto, C. Anthony
;
Rubera, Gaia
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
4
,
pp. 290-309
Persistent link: https://www.econbiz.de/10010406530
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