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~person:"Rubio Benito, Natalia"
~person:"Silberhorn, Nadja"
~source:"econis"
~subject:"Brand management"
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Brand management
Brand loyalty
9
Consumer behaviour
9
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Markentreue
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Brand
7
Markenartikel
7
Markenführung
7
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Rubio Benito, Natalia
Silberhorn, Nadja
Han, Heesup
7
Sohail, M. Sadiq
5
Berndt, Ernst R.
4
Burmann, Christoph
4
Dawes, John
4
Fatma, Mobin
4
Fetscherin, Marc
4
Huang, Chao-Chin
4
Khan, Imran
4
Kim, Jinkyung Jenny
4
Leckie, Civilai
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Aitken, Murray L.
3
Augusto, Mário Gomes
3
Fang, Shih Chieh
3
Fang, Shyh-Rong
3
Guzman, Francisco
3
Hollebeek, Linda D.
3
Huang, Shyh-Ming
3
Huber, Frank
3
Islam, Jamid Ul
3
Khamitov, Mansur
3
King, Ceridwyn
3
Loureiro, Sandra Maria Correia
3
Mathews, Jose
3
Pedeliento, Giuseppe
3
Perloff, Jeffrey M.
3
Ramakrishnan, Ruchika
3
Rather, Raouf
3
Rita, Paulo
3
So, Kevin Kam Fung
3
Solem, Birgit Andrine Apenes
3
Thomson, Matthew
3
Trinh, Giang
3
Tsai, Shu-pei
3
Wooldridge, Barbara Ross
3
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Business research quarterly : BRQ
1
Journal of business economics : JBE
1
Journal of retailing and consumer services
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
2
Does umbrella branding really work? : investigating cross-category brand loyalty
Silberhorn, Nadja
;
Boztuğ, Yasemin
;
Hildebrandt, Lutz
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 397-420
Persistent link: https://www.econbiz.de/10011707353
Saved in:
3
Four essays on modeling brand choice and brand loyalty
Silberhorn, Nadja
-
2010
Persistent link: https://www.econbiz.de/10008654412
Saved in:
4
Consumer identification with store brands : differences between consumers according to their brand loyalty
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Oubiña, Javier
- In:
Business research quarterly : BRQ
18
(
2015
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10010533280
Saved in:
5
Understanding brand loyalty of the store brand's customer base
Rubio Benito, Natalia
;
Oubiña, Javier
;
Gómez-Suárez, …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 679-692
Persistent link: https://www.econbiz.de/10011416896
Saved in:
6
Re-thinking the relationship between store brand attitude and store brand loyalty : a simultaneous approach
Gómez-Suárez, Mónica
;
Rubio Benito, Natalia
- In:
The international review of retail, distribution and …
20
(
2010
)
5
,
pp. 515-534
Persistent link: https://www.econbiz.de/10008757955
Saved in:
7
Four essays on modeling brand choice and brand loyalty
Silberhorn, Nadja
-
2010
Persistent link: https://www.econbiz.de/10008661952
Saved in:
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