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~person:"Rudeloff, Christian"
~subject:"Social web"
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Search: subject_exact:"Marketingpolitik"
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Social web
Marketing management
4
Marketingmanagement
4
Public relations
4
Social Web
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Öffentlichkeitsarbeit
4
Business start-up
3
Communication
3
Internal communication
3
Interne Kommunikation
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3
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Online-Marketing
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Unternehmensgründung
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Markenführung
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social media
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Absence of strategy
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Brand Communications
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Business Communication
1
Causation
1
Communication management
1
Corporate reputation
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Effectuation
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Entrepreneurs
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Erfolgsfaktor
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Facebook
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Firmenimage
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Marketing Communications
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Public Relations
1
Public Relations (PR)
1
Reputation
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Social Media Management
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Social media
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Soziales Netzwerk
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Rudeloff, Christian
Scott, David Meerman
7
Ryan, Damian
6
Haenlein, Michael
5
Ozuem, Wilson
5
Adeola, Ogechi
4
Bauer, Hans H.
4
Harris, Lisa
4
Karjaluoto, Heikki
4
Khasawneh, Rawan Tayseer
4
Kilian, Thomas
4
Mero, Joel
4
Milne, George R.
4
Pakura, Stefanie
4
Salmen, Sonja
4
Stephen, Andrew T.
4
Walsh, Gianfranco
4
Weinberg, Tamar
4
Abu-Shamaa, Rasha
3
Agnihotri, Raj
3
Al-Rabayah, Wafaa
3
Alsmadi, Izzat
3
Barger, Victor A.
3
Belz, Christian
3
Blanchard, Simon
3
Bruhn, Manfred
3
Chan-Olmsted, Sylvia M.
3
Charlesworth, Alan
3
Dennis, Charles
3
Epp, Amber M.
3
Evans, Dave
3
Galak, Jeff
3
Hass, Berthold H.
3
Hinson, Robert
3
Jones, Calvin
3
Kahle, Lynn R.
3
Kaplan, Andreas M.
3
Klepek, Martin
3
Lisjak, Monika
3
Mallapragada, Girish
3
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Conference proceedings Trends in Business Communication 2020
1
International journal of entrepreneurial venturing : IJEV
1
Journal of small business and entrepreneurship : JSBE
1
Review of managerial science : RMS
1
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ECONIS (ZBW)
4
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1
How entrepreneurs build brands and reputation with social media PR : empirical insights from start-ups in Germany
Pakura, Stefanie
;
Rudeloff, Christian
- In:
Journal of small business and entrepreneurship : JSBE
35
(
2023
)
2
,
pp. 153-180
Persistent link: https://www.econbiz.de/10014234756
Saved in:
2
It takes two to tango : the interplay between decision logics, communication strategies and social media engagement in start-ups
Rudeloff, Christian
;
Pakura, Stefanie
;
Eggers, Fabian
; …
- In:
Review of managerial science : RMS
16
(
2022
)
3
,
pp. 681-712
Persistent link: https://www.econbiz.de/10013191543
Saved in:
3
Blurring the lines : how social media managers transform business communication
Nowak, Rosemarie
;
Rudeloff, Christian
;
Pakura, Stefanie
- In:
Conference proceedings Trends in Business Communication 2020
,
(pp. 129-148)
.
2021
Persistent link: https://www.econbiz.de/10012662511
Saved in:
4
Communication management of start-ups : an empirical analysis of entrepreneurs' communication and networking success on Facebook
Pakura, Stefanie
;
Rudeloff, Christian
; …
- In:
International journal of entrepreneurial venturing : IJEV
12
(
2020
)
5
,
pp. 459-489
Persistent link: https://www.econbiz.de/10012509576
Saved in:
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