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~person:"Russo, Ivan"
~subject:"Customer value"
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Search: subject:"B-to-B-Marketing"
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Customer value
B-to-B-Marketing
7
Business-to-business marketing
7
Consumer behaviour
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Customer retention
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3
Kundenbindung
3
Kundenwert
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Lieferantenmanagement
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Supplier relationship management
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Asymmetric information
1
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1
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B2B
1
Betriebliche Wertschöpfung
1
Bibliometrics
1
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Business to business
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Business-to-Business marketing
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Complexity
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Complexity theory
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Customer loyalty
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FsQCA
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Fuzzy set qualitative comparative analysis
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Fuzzy sets
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Russo, Ivan
Keränen, Joona
7
Bolton, Ruth N.
4
Eggert, Andreas
4
Hinterhuber, Andreas
4
Hutt, Michael D.
4
Kleinaltenkamp, Michael
4
Kumar, V.
4
Tarasi, Crina O.
4
Terho, Harri
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Ulaga, Wolfgang
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Walker, Beth A.
4
Liozu, Stephan
3
Aarikka-Stenroos, Leena
2
Anderson, James C.
2
Belz, Christian
2
Billett, Matthew T.
2
Burton, Jamie
2
Cabiddu, Francesca
2
Chatterjee, Sharmila C.
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Cobelli, Nicola
2
Confente, Ilenia
2
Cova, Bernard
2
Elgeti, Laura
2
Frow, Pennie
2
Gligor, David M.
2
Griffin, Abbie
2
Haas, Alexander
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He, Jiaxun
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Hilton, Toni
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Jalkala, Anne
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Payne, Adrian
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Rajala, Risto
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2
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2
Selnes, Fred
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Entrepreneurial challenges in the 21st century : creating stakeholder value co-creation
1
Journal of business research : JBR
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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The combined effect of product returns experience and switching costs on B2B customer re-purchase intent
Russo, Ivan
;
Confente, Ilenia
;
Gligor, David M.
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 664-676
Persistent link: https://www.econbiz.de/10011692481
Saved in:
2
Entrepreneurial initiatives, organizational performance and value co-creation : evidence from a business-to-business context
Cobelli, Nicola
;
Confente, Ilenia
;
Russo, Ivan
- In:
Entrepreneurial challenges in the 21st century : …
,
(pp. 155-177)
.
2016
Persistent link: https://www.econbiz.de/10011430564
Saved in:
3
To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan
;
Confete, Ilenia
;
Gligor, David M.
;
Autry, …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
Saved in:
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